Monday, January 11, 2016

Public Relations Strategies for Events

P.T. Barnum coined the phrase: “The Greatest Show on Earth” (GSOE), and probably in the early 1900’s, his traveling collection of elephants, acrobats and freaks probably was.
Today, Ringling Brothers and Barnum & Bailey Circus is still trademarked as The Greatest Show on Earth, and its traveling collection of elephants, acrobats and clowns really is not.
And, unless your event is Super Bowl L, the 2016 Rio Olympics or the Rolling Stones final show, it’s not going to be either.
But when it comes to media relations, and publicizing and promoting your event, it needs to be approached as if it were the GSOE. We’re not talking about hype and overhype, but strategic planning and execution that extends the life of your event on the front and back ends.
Although there is a process, there is never a promise the media will care, or come to your event. So we must be strategic, creative, clever and steadfast in our media relations efforts.
Barnum also coined the phrase: “Without promotion something terrible happens…nothing.”
  • Don’t let nothing happen. Create media events that adequately publicize and promote your event:
  • Have people dive into a giant bowl of guacamole for a key to a new car – media will come (California Avocado Commission).
  • Have Kevin Durant talk to kids about physical fitness – media will come (Shape Your Future).
  • Have the Mayor (Mick Cornett) put his city on a diet – the media will come (OKC Million).
  • Erect the biggest IMAX screen in the U.S. – media will come (Warren Theaters).
  • Have Wes Welker conduct a free football camp – media will come (Wes Welker Foundation).
  • Have the Governor drive a tank – media will come (Wilshire Gun).
All media events don’t have to be so grandiose. Use your resources and give your audiences enough of what they want, so they will come to your event, donate to your cause, and generate buzz.
When at all possible, give the media the opportunity to experience something your event is all about, whether the audience will get a chance to or not. Let them shoot machine guns, throw passes to an NFL star, go on a diet or dive into a sea of guacamole, your audience will live it through them, and will be engaged.
There are multiple opportunities for media events through the life cycle of your event including: announcement events; teaser events; differentiation events; “experience” events; covering the event; and follow-up events. The more of those you can engage the media, the more successful your event will be.
You can’t fire off a media advisory or press release and expect to generate media interest. Creating media events is essential for the full life cycle, and the success of your event.
Although he never said it, Barnum was also credited with coining the phrase “There’s a sucker born every minute.” Don’t let it be you.

Friday, October 16, 2015

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Wednesday, October 14, 2015

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Thursday, June 4, 2015

Why Keyword Research Tools Are Such A Great Investment

Market & Keyword Research Tutorial 2015

Keyword research tools is usually one of the most important investments you may make if you’re attempting to have a successful Web-based business. Exactly why is this? Continue reading below to comprehend the key reason why using a quality niche research tool can truly determine ensuring your success with an online business.

Keywords = Traffic = Earnings

Hardly any people argued that building a successful SEO (search engine optimisation) campaign is amongst the best ways to get free traffic over to your site. The very first key to creating a successful SEO campaign is choosing the best keywords to concentrate on that can lead prospective customers to your web page to find relevant information that they are seeking.

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Thursday, May 28, 2015

Search Engine Optimization: A Helpful Tool For Your Business

A vital part of the SEO process involves selecting the right keywords. Should you not pick the proper keywords, or if you neglect to optimize for any keywords by any means, your time and efforts will probably be wasted. Optimizing your website for the specific group of keywords will yield greatest results.

The proper keyword can dramatically raise the traffic to your website and assist you to improve your conversion rate. Remember, you are not just interested in bringing in more traffic. You have to bring in visitors who will probably be easily changed into paying customers.

Investing enough time and effort into keyword research can make this happen. You should utilize the right tools to determine which keywords are most valuable to your business. Remember that these details may change over time as trends rise and fall and consumer interests change. A keyword that was immensely valuable twelve months could be relatively worthless another.

To discover which keywords are best to pay attention to, you need to use the right keyword tools. One of the better will be the AdWords Keyword Planner from Google. This tool provides you with a tremendous level of information regarding any particular set of keywords. You can aquire approximately volume for every keyword and even predict the fee for working on a specific keyword in the campaign.

The Google Trends tool is yet another valuable resource that you should use. The program allows you to explore various topics to discover how their popularity changed as time passes. Not only can you make use of this tool to look at historical data, but also you can use it to project future trends to enable you to anticipate these and be ready for them.

For instance, in the event you have a website that sells sports memorabilia, using Google Trends could seriously help spot which teams will likely be popular anytime soon. You may then utilize this information to make sure that your site is well-positioned to become a top result for keywords associated with that team.

There are some questions you need to ask whenever you are considering a certain keyword. How relevant could this be term in your content and focus? If somebody is searching for this keyword, would they be happy as to what they available on your website? Would bringing in traffic via this keyword help you meet your goals?

If the answers to these questions are positive ones, then you can certainly proceed to the following stage. At this stage, do a search for your keyword in Google to see what shows up. What kind of results would you get? These can tell you how difficult it could be to obtain a high ranking.

By way of example, are there any a good number of ads that demonstrate up if you hunt for the keyword? Are there any ads both over the top and also the right side of your results page? The greater ads that appear for any given keyword, the greater valuable it is actually. These may be good terms to target with your campaign.

You can also buy test traffic from Google AdWords to discover how well a certain keyword will convert. Opt for the "exact match" option for this term and ensure that the traffic goes to the correct page of your site. By tracking a few hundred clicks, you can see how many impressions you will get and what the conversion rates are for this keyword.

The info you receive may then be utilized to estimate the need for virtually any keyword. As an example, when a particular term produces 3000 impressions and 150 visits per day, with five conversions that produce a profit of $600, then each visitor is worth $4 to your business.

With a click-through rate of 25 %, a properly-targeted ad campaign focused on that keyword could produce as many as 750 visitors every day, for the daily return of $3000. Over the course of annually, this would produce greater than $1 million in revenue. As you can tell, choosing the right keywords really can pay back.

However, you should not just focus on the most popular and highly-ranked keywords. Typically the most popular keywords that receive a large number of searches each day only constitute about 25 to 30 percent of the search traffic on the Web The other three-quarters comprise of what are called "long tail" keywords.

These keywords receive a lot less traffic in comparison to the very popular ones, but as there are many of those, collectively they are accountable for most searches performed. Furthermore, long-tail keywords actually produce higher conversion rates because they tend to be quite specific, meaning they can be usually used in a point in the sales cycle when one is ready to make a purchase.

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For instance, if somebody searches for "San Francisco Giants," they may be searching for a Giants cap that you might sell them. However, they will often be also trying to find tickets, or maybe the reputation of the team, or perhaps the current standings. If they search for "classic youth San Francisco Giants cap," however, they may be probably trying to find a specific item that they want to buy.

By focusing on such keywords, you can drive up your conversion rate and increase your revenue. While any sort of long-tail keyword may not produce a great deal of traffic, collectively they can really tally up. Because these are less popular, addititionally there is generally less competition to them.

After you have found the keywords you wish to concentrate on, you must make sure that your site is properly optimized to get the best results. In the old days, many sites just packed their pages with endless repetitions of a particular keyword. This practice of "keyword stuffing" is no longer widely-used since Google quickly recognized the issues it causes.

If you would like ensure that you rank highly over time for a specific keyword, you therefore need to pay attention to providing valuable content centered on that term. Because of this your content and videos provide an issue that your potential customers are very enthusiastic about. They can't just randomly mention the keyword a couple of times.

As an example, tutorial and the way-to videos are probably the most widely used online. If someone searches for "fix a broken doorknob," they are not likely to want to read someone's article regarding the time their doorknob broke in college. They are searching for a specific, easy-to-follow, step-by-step help guide repairing a doorknob.

Spend some time determining the most common explanations why people search for a particular keyword, after which focus your articles on these reasons. Are they trying to save money, or solve an issue, or educate themselves on the topic? Whenever you can give people the info they need within a clear, easily-digestible form, your pursuit ranking will inexorably increase.

As was mentioned previously, centering on long-tail keywords can frequently yield better results than just using the most popular ones. By focusing on keywords which can be more specific, you possibly can make certain that the visitors who visit your blog are actually searching for what you can provide in their mind.

For just about any given keyword, there are usually a number of different variations which are frequently used. Discover what these variations are and ensure that you optimize different pages of your site to them. By doing this, you simply will not neglect any potential traffic.

Different people search in a different way, and so they may phrase their search using different terms. You may not require a possible client to go to the competition simply because you did not optimize your web site for your keywords he uses. Take advantage of the right tools to discover more on the most popular variations relevant to your main keyword making good usage of these in your site.

Also, using a variety of related keywords will assist make sure that Google is ranking your site depending on the quality of your own content, instead of in your keyword density. You may not want this measurement to go up way too high, or else you are going to actually turn out to be penalized. Using keyword variations assists you to maintain your density at a reasonable level.

Finally, you need to keep in mind that SEO is not really a one-time process. You cannot just pick your keywords, optimize your site, and believe that your projects is done. It needs to be a continuing, ongoing process. Trends and tastes change, and also the keywords that men and women hunt for change together with them.

If you just keep utilizing the same keywords for months on end, you will recognize that your research ranking starts to slip. As time passes, you can expect to fall behind your competition while they target the popular keywords and you do not. You should keep your site fresh and current if you want to stay towards the top.

Utilizing the right keywords is crucial to a successful SEO strategy. Keep these pointers in mind so your site might be properly optimized for the best lucrative keywords.